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Aptaris Appoints Marsha Shapiro as Vice President of Product Management

Aptaris™, an innovator in enterprise marketing and promotions management software, announced the appointment of Marsha Shapiro as vice president of product management. Shapiro brings significant expertise in designing and executing omni-channel marketing software for retail and consumer products companies. Her experience serving at leading firms such as IBM and Ernst & Young enable Shapiro to bring a fresh perspective to the Aptaris leadership team.

“Marsha is proficient across the entire product development lifecycle and understands the intensely competitive retail and CPG environment,” said Tom O’Reilly, CEO of Aptaris. “She has worked with teams using the agile development methodology to get products to market under demanding deadlines – all while maintaining stringent quality standards leveraging her Six Sigma Black Belt knowledge.”

Most recently, Shapiro served as program director in the software group at IBM. Shapiro also was vice president of product management at DemandTec, which was acquired by IBM, and vice president of Connect3 Systems. Prior to joining Connect3, Shapiro spent 13 years leading various technology innovations for The Home Depot in the areas of marketing, merchandising and advertising.

While working at The Home Depot, Shapiro managed the implementation of a marketing and resource management solution across 12 functional areas and 200 end-users. Shapiro also redesigned the marketing planning processes, including implementing new technology and a training curriculum to enhance execution for omni-channel marketing programs.

“The Aptaris solution for optimizing campaign and vendor funding are ahead of the technology curve,” said Shapiro. “My role is to identify additional product development opportunities that will deliver a competitive advantage to our clients and it’s exciting to be collaborating with the team to spearhead software enhancements.”

About Aptaris

Aptaris is an enterprise marketing and promotions management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors.

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